Question

Pediacertain Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation is Pediacertain using?

A) geographic
B) behavioral
C) lifestyle
D) demographic
E) psychographic

Answer 1

D) demographic

Step-by-step explanation:

The market is been divided as per income, race, age, religion and family size, this is usage of the demographic segmentation.