Answer: The answer to this question is Diversification strategy
Step-by-step explanation
Diversification occurs when an organisation starts producing a product or rendering services that is entirely different from what it is known for.
An organisation might choose to diversify in other to gain more market share, increase economies of scale or reduce risk factor involved in producing one type of product or rendering one type of service.
Example.
If firm XYZ which produces cements for building houses decides to start producing electronics using the same brand name, we can conclude that the firm has diversified its means of production