Answer: 
The importance maxim just serves to make the business look good .
Explanation: 
- Throughout recent years, the once common image of ethics as individualistic, unchangeable and impervious to corporate pressures did not stand up to inspection. 
 - The stories of many Companies demonstrate the position that companies play in influencing the actions of people and that even sound moral fiber will crumble when too lean. 
 - Once presenting an enforcement program, administrators will speak of mutual trust, but staff often see a message from on high.