Answer:
Multinational strategy
Step-by-step explanation:
Multinational strategy also known as Multinational Marketing strategy means that a company alters its advertisements and its products or services as well as the selling or marketing strategies as per the target market. This is a vital part of global marketing as companies try to expand and gain market share in new countries. When Lever Brothers changes the formula of its bar soap to match different countries' water conditions and washing habits, they are basically altering their product to stay competitive in the local market and to ensure that they are marketed appropriately inline with local norms.