Question

Which of the following terms refers to any direct interface between customers and a company​ (online, by​ phone, or in-person)?

A. Customer equity
B. One-to-one marketing
C. Customer relationship management​ (CRM)
D. Touchpoint
E. Share of customer

Answer 1

D. Touchpoint

Step-by-step explanation:

Touchpoint is the term refer to any direct interface or interaction between customers and a company. Touchpoint bring customer close the brand and it help the business to understand their customer´s need and requirement, which also help to build reputation and penetrate in the market. Company use different customer touchpoint like website, emails, in-store Cashiers, billboards, etc.

Channels are not touchpoint. It is medium to understand where customer come from, however, touchpoint very specific.