Question

Julie and her department are responsible for making brand-level fundamental and implementation marcom decisions. What are the expected outcomes of these decisions?

Answer 1

Step-by-step explanation:

The outcomes of making brand-level fundamental and implementation marcom decisions is that it will enhance brand equity and affect the behavior of the customer. Marcom is shortform for media marketing which helps transmit information to a company through outlets such as radio, tv, newspapers, or fax. The primary objective of Marcom is to growing the brands's equity.