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When a business must decide between completing a project that is over budget and past due versus starting over, they are evaluating what?

1 Answer

1 vote

Answer: Sunk cost effect.

Step-by-step explanation:

The business would consider the sunk cost in the already existing project. The sunk cost effect explains that individuals would have a stronger desire to complete a project that so much resources has entered into, than starting over.

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User DrDyne
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