Question

_______ segmentation is used when the firm can identify a group of consumers with common needs and wants that spans the entire globe.

Answer 1

Global Segmentation

Step-by-step explanation:

Global Segmentation - it is referred to that strategy in marketing that aside from the potential customer in one category or list that has the same behaviors for any products. it is done to focus on such customer and their products to meet their needs.

structure analysis has done for obtaining segmentation

- analyze the potential needs of customers

- then analyze the behavior of customers sharing the same characteristics

- then, at last, determine the potential customers who need it.