-Sentiment
- Competitive advantage
-Click-through rates
-Customer satisfaction
-Number of social followers
Answer:
- Competitive advantage
-Customer satisfaction
Step-by-step explanation:
A social media plan is a document that establishes the goals that you want to achieve with your social media presence and the strategies to accomplish them. A senior leader would be interested in the competitive advantage that is the ability of the company to perform better than the competitors and the customer satisfaction that is how happy the customer is with the company and its products and/or services.
The other options can help evaluate your social media presence but they are not things leaders care about in respect to the social media plan. They are more interested in finding out the impact that this plan can have in achieving the company's goals.