Question

What is brand awareness?

Answer 1

Brand awareness is the level of consumer consciousness of a company. It measures a potential customer’s ability to not only recognize a brand image, but to also associate it with a certain company’s product or service.Brand awareness is best spread through both inbound and outbound marketing efforts. When competition in an industry is high, brand awareness can be one of a business’s greatest assets.Brand awareness is the level of consumer consciousness of a company. It measures a potential customer's ability to not only recognize a brand image, but to also associate it with a certain company's product or service.

Answer 2

DescriptionBrand awareness refers to the extent to which customers are able to recall or recognise a brand. Brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development.