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In its business portfolio analysis, an organization's strategic business units (SBUs) often start as ________ and eventually become ________.

1 Answer

4 votes

Answer:

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as Question Marks and eventually become Dogs.

Step-by-step explanation:

  • Business Portfolio Analysis is such a method in which we analyze the products and services of a business and then we make categories of these products and services depending upon their performances.
  • In business portfolio analysis, an organization's strategic business units are labelled as follow:
  1. Question Marks
  2. Stars
  3. Cash Cows
  4. Dogs
  • Those business units which have small market share in the declining market conditions are known as dogs.

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