Question

Toyota, a well-established, reputable brand, recently introduced a new line of vehicles under the Scion brand, targeted at young car buyers. Toyota probably used the new brand to _________.

Answer 1

appeal to a different market segment

Step-by-step explanation:

In simple words, market segment refers to the group of people who have some same characteristics through which the competencies in the market segment them together for the purpose of marketing. These groups help the work of organisations as they know their potential customers and promote their products in a way that attracts this specific segment.

In the given case Toyota has been making their product in away that it attracts particularly youth and no other age group. Thus, from the above we can conclude that Toyota has been trying to appeal to a different market segment.