Question

Limited decision making is used when purchasing frequently bought, low-cost items needing very little decision effort.

True or False?

Answer 1

True

Step-by-step explanation:

Routinized response behavior is the decision making process used by consumers when they buy frequently purchased, low cost items that require very little search and decision effort.

Convenience goods are low cost goods that are purchased frequently with very little search and decision effort, e.g. candy, cold drinks, etc.