Question

Consumers' purchasing decisions and brand decisions may be influenced strongly by reference groups. a. True b. False

Answer 1

True

Step-by-step explanation:

A reference group is a group by which an individual can be compared to. An individual might strongly want to belong to a reference group and would therefore be influenced to buy goods and services certified or been used by the reference group .

For example, if a reference group all wear a brand of cloth , a person might be strongly influenced to buy that brand of cloth.

I hope my answer helps you.