Question

ll of the following are steps in the marketing research process except a. understanding your customer. b. designing the research project. c. interpreting research findings. d. reporting research findings. e. collecting data.

Answer 1

a. understanding your customer is the correct answer.

Step-by-step explanation:

Marketing research is defined as a process of gathering, analyzing and reporting data related to marketing services that help the marketers to solve and identify the marketing problems.

Steps involved in the marketing research process are:

• Identify a research problem.

• Design and develop a research plan.

• collect and organize relevant information.

• processing and analyzing the data

• formulating a conclusion and preparing a report.

Thus understanding your customer this step is not involved in the marketing research process.