Question

When Margo decided to buy a new computer, she considered all the brands she could recall seeing advertised. The products she recalled represent Margo's ________ set.

Answer 1

Answer: The retrieval set

Explanation:

Margo in her purchasing decision, is making use of her retrieval set, to recall the computers she has seen on adverts.

Retrieval set enables a buyer to remember a product, that he/she intends buying, as a result of the product being something the buyer is familiar with.

Adverts are good tools used by marketers to feed consumers retrieval set on their products.