Question

Apple computer users tend to like the company and love its products. Apple has nurtured this ________ component of its customers' attitudes.

Answer 1

affective

Step-by-step explanation:

There are three components of attitude

Cognitive - The reason for the attitude

Affective - The reason causing people to feel a certain way

Behavioral - The feeling makes people act in a certain way.

Apple customers love their products. This is the way the feel towards the products of Apple. Hence, this is the affective component of the customers attitude.