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Info Tech, Inc. makes complex telecommunications products, such as cellular telephones. Since this company has a distinctive competency in research and development, it should try to differentiate its product through:

1 Answer

7 votes

Answer:

Innovation

Step-by-step explanation:

The creation and introduction of either a new or improved version of the good or service is called product innovation. Companies use innovation strategies to create, evolve their products and apply new ideas to their products to make profits by getting ahead of the competition. Innovation also leads to product differentiation and gives an organisation edge over others.

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User Randy Cleary
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