Question

When a company undergoes a repositioning, it depends on its advertising effort to _________.

A) make sure the position has substance. B) make sure consumers understand the theme behind its repositioning. C) reduce the size of the competitive field. D) select a target market.

Answer 1

Answer: Make sure consumers understand the theme behind its repositioning.

Explanation:

When a company undergoes repositioning, the company is trying to change the way it's been viewed by members of the public.This changes in public perception of the company, would also affect the internal structure of the repositioned company.

An example of a company undergoing repositioning is when a company opens up more branches across different locations for their firm.

Advertising makes it possible for the public to be aware of the repositioning activities a company is carrying out.