Answer:
Values and motives of members of the organization or firm
Step-by-step explanation:
Planning is the procedure or the process regarding the activities needed to accomplish the desired objective or goals of the firm or business. It is very first and foremost or important activity in order to accomplish the desired results.
The key and main considerations involve in the planning process, while conducting or performing the operations of the multinational are affected through the motives and the values of the organization or firm members.