Question

Attractive market segments are generally measurable, accessible, substantial, differentiable and _________. Which description is missing?

Answer 1

Actionable

Step-by-step explanation:

For market segments to be attratuve and useful they are basically five criteria to ghis effect, it should be measurable, accessible, substantial, differentiable and actionable.

Actionable meaning that effective programs can be designed for serving and attracting the segments.