Answer:
Continuous innovation
Step-by-step explanation:
Continuous Innovation
The upgrade of new products that are different from previously available products but that do not strikingly change buying or usage patterns. The company doesnt change the product or markets but continues to improve the products. This needs to be done continuously, because of the effect of the product life cycle. Whirlpool introducing a new high gloss white to its refrigerators is an improvement of the refrigerator.