Question

________ involves the study of an individual's involuntary responses to marketing stimuli, including eye movement, heart rate, skin conductance, breathing, brain activity (using functional magnetic resonance imaging [fMRI]), and brain waves (electroencephalography [EEG]).

a.Neuromarketing
b.Neuroscience
c.Cerebromarketing
d.Stimulus marketing

Answer 1

A. Neuromarketing

Step-by-step explanation:

Neuromarketing uses functional magnetic resonance imaging and brain waves to study the involuntary responses to marketing stimuli of an individual