Question

The large, heterogeneous market from which specific submarkets (market segments) are drawn is called the aggregate market.

True or False?

Answer 1

False

Step-by-step explanation:

The large heterogeneous market is a market structure where diverse commodities and services are available to the customers. Overall, large heterogeneous markets are known as 'Mass markets' or ' Total product market'. This market satisfies customer needs due to mass production of distinctive goods. In the large heterogeneous market, customers have different perspectives, wants, choices and nature etc.