Question

Learning arises from a four-way interaction between (1) consumers’__________; (2) __________ (might include marketing cues) to which they are exposed and attend; (3) consumers’ responses to the stimuli; and (4) the rewards or punishments (positive or negative reinforcements) resulting from their behavioral responses.

Answer 1

Answer: The correct answers are "motives" and "stimuli".

Explanation: Learning arises from a four-way interaction between (1) consumers’ motives; (2) stimuli (might include marketing cues) to which they are exposed and attend; (3) consumers’ responses to the stimuli; and (4) the rewards or punishments (positive or negative reinforcements) resulting from their behavioral responses.