Question

When a company lengthens a product line by adding more items within that lines current​ range, they are​ __________.

product line filling
product line stretching
product mixing
increasing product depth
building product equity

Answer 1

The answer is product line filling.

Step-by-step explanation:

As said, the strategy involves adding more products to the current range. This is mainly used to,

• Reduce the competition and decrease the threat from new products of new and existing competitors
• To take advantage of the existing gaps in the market place and market space