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What are marketing information systems?

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User UXCODA
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2 Answers

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An MIS is a system used for gathering, analyzing, storing and distributing marketing information to help the marketers in making decisions.
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User Skenvy
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Answer:

A marketing information system, or an MIS, is a system for gathering, storing, analyzing and distributing valuable marketing data to help marketers make better decisions

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User Rick Sarvas
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