asked 104k views
5 votes
what does disney use at their theme parks and resorts to try to integrate and improve customers’ experiences with their offerings and brand?

asked
User Koe
by
8.2k points

1 Answer

7 votes
They use the magic bands. Magic bands are plastic bracelets that contain RFID radios, used at Walt Disney world Resort. The magic bands from the central part of the MyMagic+ experience, providing a way for the system to connect data to guests.
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