You are having a meeting with the ceo of a soda company. You have interpreted the number of cans of soda produced versus profits as the function P(x) = x^4 - x^3- 11x^2 + 9x + 18. Describe to the CEO what the graph looks like and, in general, how to sketch the graph without using technology. Using complete sentences, and focus on the end behaviors of the graph and where the company will break even (where P(x) = 0).