Question

Question 3(Multiple Choice Worth 5 points)

(03.04 MC)
You see a commercial for a new product. It promises you clear skin in 30 days and greater confidence. The company seling the product is using
O a claim of higher quality than competing products in price-based competition
Oa claim of higher quality than competing products in non-price competition
an emotional appeal in advertising as a method of price-based competition
an emotional appeal in advertising as a method of non-price competition

Answer 1

an emotional appeal in advertising as a method of non-price competition