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We read about making business level strategies and corporate level strategies in pursuit of our vision or mission. In that, competing moves are described. Identify the firms from your industry that you would characterize as using each of the business level strategies. Use data to support your analysis. Then, can you identify their competitive moves, and the corporate level strategies to support it? This should be no more than three pages. This is a wee bit tricky but most of the information can be gained from first the competitive intelligence reports, and then second, the footwear industry reports.

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