Question

Carrie is analyzing the difference between what a customer is willing to pay for a product/service and how much it costs the firm to offer the product/service. Cassie is examining the difference between what the firm ultimately charges for the product/service and how much it costs the firm to offer the product/service. Carrie is analyzing ___, and Cassie is analyzing ___.

Answer 1

value creation; value capture

Step-by-step explanation:

Curry is analysing value creation. Value creation can be defined as the existing difference that exist in the buyer's value of a customer and the cost of a firm in rendering a service or in giving a product.

Cassie on the other hand is analysing value capture. Value capture is a situation whereby a firm accrues profit by charging a price that exceeds the cost they got for a product or for rendering service