Question

Wilson, a marketing VP for Productivity Advertising, has been introducing concepts to help guide the marketing effort. A timeless model for setting advertising objectives and measuring the results of an ad campaign is Defining Advertising Goals for Measured Advertising Results (DAGMAR). The DAGMAR model states an advertising goal involves ________ that is specific and measurable.

Answer 1

a communication task

Step-by-step explanation:

Advertisement refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers.

The Defining Advertising Goals for Measured Advertising Results (DAGMAR) model states that an advertising goal involves a communication task that is specific and measurable over a specific period of time.

Basically, it is a timeless model that avails businesses the ability to set advertising objectives while also measuring the results of an advert campaign.