Question

A notepad company is looking to repackage and reposition its small notepads. It is thinking of coloring the pages yellow, resizing them into the shape of a stick of butter, and selling them through novelty stores. The company needs this repositioning of its product to succeed. In order for the company to avoid common pitfalls, which areas it should cover in the repositioning process?

Answer 1

Answer: See explanation

Step-by-step explanation:

Tou didn't give the options to your question but based on further research online, the correct options are given below:

• reinforce the “back to basics” version of the product to retain what customers care about most

• create clean and understandable positioning between its old and the new product positions

• do sufficient research with market perceptions or target segments.