Question

Best Western University wants to increase the size of its student body by shifting the demand curve for its educational services to the right. Which of the following will most likely NOT shift its demand curve to the right?

a. really popular, winning sports teams
b. an improved record in student job placements
c. lower tuition and lower prices on textbooks
d. a "best buy" rating in a national magazine

Answer 1

Answer: C. lower tuition and lower prices on textbooks

Step-by-step explanation:

A shift in demand simply means that consumers wish to buy more at same price. It is caused by other factors that affect demand except the price. On the other hand, a movement along the demand curve is caused as a result of a change in price.

Based on the options given, lower tuition and lower prices on textbooks will not shift the demand curve since it's a change in price and will rather cause a movement along the demand curve.