Answer:
a fear appeal
Step-by-step explanation:
Fear appeal is the strategy that induces fear in an individual with the aim of preventing a particular behaviour.
Usually a risk is presented to person and the consequences of taking a particular action is highlighted.
Fear appeal emphasises the negative aspects of a situation to discourage the participants from acting a particular way.
It is an important tool in malong positive change in an individual's attitudes, intentions, and behaviours.