asked 129k views
3 votes
HP has launched a new laptop computer with a bigger monitor and keyboard with larger letters. The company uses this model to target senior communities. The company targets 13 cities in the United States with high populations of seniors. This scenario exemplifies which type of market segmentation

asked
User SJHowe
by
7.9k points

1 Answer

4 votes

Answer:

Geodemographic segmentation

Step-by-step explanation:

Dividing potential customers into groups based on their lifestyles

answered
User Steve Lovell
by
8.2k points
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