Explain the importance of a cross-cultural understanding for international businesses success.

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asked Jan 19, 2022 35.7k views

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Donodarazao · Answer 1 · 2022-01-22T17:35:27+0000

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Cross-cultural communication has become strategically important to companies due to the growth of global business, technology, and the internet. Cross-cultural communication in an organization deals with understanding different business customs, beliefs and communication strategies.

Explain the importance of a cross-cultural understanding for international businesses success.

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Explain the importance of a cross-cultural understanding for international businesses success.