Question

This tutorial comprises of two sections. Answer all the questions.

Section A

1. Marketing Sciences Ltd specialize in carrying out product trials for the companies such as Tesco, GlaxoSmithKline and Vodafone.

a) Business carries out product trials on new products in order to

A) Guarantee sales levels

B) Assess levels of demand

C) Achieve economy of sales

D) Collect secondary research

Answer:

b) Explain why this answer correct?

Answer 1

a)

D) Collect secondary research

b) By testing products, a company can collect more information for statistics and parts of each product.