Explain why it is important for marketers to be able to measure the effectiveness of marketing activities.

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asked Jun 24, 2022 119k views

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Ian Mercer · Answer 1 · 2022-06-28T22:44:40+0000

Marketing effectiveness is measured by how well a company's marketing strategies increase its revenue while decreasing its costs of customer acquisition.

Explain why it is important for marketers to be able to measure the effectiveness of marketing activities.

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