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Baby boomers in America are aging. Describe how this might affect the marketing mix for the business selected.

asked
User Xandross
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1 Answer

4 votes

Answer and Explanation:

Baby boomers are the generation born between 1946 and 1964, after World War 2. They are known as "Baby boomers" because there was very high birth rate in that time. Depending on the business selected, the price, place,promotion and product(4ps) will be considered in arriving at the most suitable goods/services to sell to baby boomers. To better understand this, we would have to consider the habits typical of baby boomers. For example, baby boomers value relationships and family, and are also strong 9 to 5'ers with strong work ethics. Now we did have to factor this into our 4ps to know what would sell to them.

answered
User Ristapk
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7.9k points
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