Question

Suppose the Baldwin company shifts focus to only competing in the Thrift and Nano segments, while competing on price by reducing costs and passing the savings to the customers, what strategy would they be implementing

Answer 1

Answer: Niche Cost Leader

Step-by-step explanation:

Niche Cost Leader refers to when the seller wants to dominate the market by setting the price below the price of the competitors and still make profits.

Since the company competes on the price by reducing costs and passing the savings to the customers, then the strategy that they will be implementing will be niche cost leader.