Question

_____ is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused a) Promotional mixing b) Interpersonal and mass communications approach c) Integrated marketing communications d) Promotional mixing e) Creative selling f) Relationship marketing

Answer 1

d

Step-by-step explanation:

_ is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused a) Promotional mixing b) Interpersonal and mass communications approach c) Integrated marketing communications d) Promotional mixing e) Creative selling f) Relationship marketing