Question

Bill's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Bill product manager do in order to improve upon the buying criteria, and thus potentially increase demand

Answer 1

Raise the marketing spend to raise visibility.

Step-by-step explanation:

In simple words, the best way for the company to hold their position in the market is to strengthen their customer base and this can be done by performing more promotion. By doing so, they can attract more people to use their product and the new company will have to try harder to capture the market.

Thus, the best option for the company is to raise promotional activities.