Question

A manufacturer of clothing apparel currently sells its products at Neiman Marcus and Dillard's. A new survey shows that a majority of its customers now expect to find its products at Neiman Marcus, Macy's, and Saks Fifth Avenue, but relatively few customers expect to find the products at Dillard's or Marshalls. If the manufacturer acts on its customers' expectations, what action would it take in regard to its retail partnerships?

Answer 1

This manufacturer should have to take the option of dropping Dillard's and including Macy's and Saks Fifth Avenue.

Step-by-step explanation:

When manufacturers produce, they do so for the sake of gains and profits. A larger market provides bigger profits compared to a smaller one.

This question tells us that this manufacturer has a greater number of customers looking to get there products at Neiman Marcus, Macy's, and Saks Fifth Avenue. So since these places would provide him a bigger market, so he should partner with these retail markets (Neiman Marcus, Macy's, and Saks Fifth Avenue) and drop the market with just few customers (dillards).