Question

STEP 1: After reviewing the chapters in the module, propose how a U.S. company is applying an Integrated Marketing Communications strategy to deliver its message. Describe which channels the company is using, and how the channels are integrated. Your proposal must include at least one advertisement and one public relations example, with discussion of their objectives and message. Examples already discussed in the text are not acceptable.

Answer 1

us

Step-by-step explanation:

STEP 1: After reviewing the chapters in the module, propose how a U.S. company is applying an Integrated Marketing Communications strategy to deliver its message. Describe which channels the company is using, and how the channels are integrated. Your proposal must include at least one advertisement and one public relations example, with discussion of their objectives and message. Examples already discussed in the text are not acceptable.