Demand is always the paramount factor for determining a product’s production schedule (amount). However, it isn’t always as cut and dry as “how much do people want of this?” A product will always have its high points and low points, so producers need to determine the demand of a product by taking into consideration the level of that product’s awareness (how many people know about it), the cost of the product, and the amount of competition that the product has. Also, when it comes to competition, you need to see how much people like your product vs your competitors, how many people are loyal to your brand, and if they’re willing to stay loyal even if your competition is cutting their prices.