Question

Integrated Marketing Communications is: A the use of advertising to sell products and services to customers. B a process for creating excellent customer service but not for branding. C using the right communication tools at the right time to reach the right audience. D the process of getting attention, internalization, decision, action. E the combination of selling techniques resulting in direct communication with customers.

Answer 1

E) the combination of selling techniques resulting in direct communication with customers

Step-by-step explanation:

Integrated Marketing Communication means synchronised set of various promotional tools, communication messages - used in harmony. This refers to approaching public & prospective customers with carefully linked & inter connected marketing tools.

Eg : Integrated Marketing Communication uses various channels to convey their campaign message, so that maximum prospects & customers can interact with brand by their preferred channel.