Question

Rather than merely counting media exposures, a better measure of marketing public relations effectiveness is the ________. A) number of promotional tools required B) effect it has on its market capitalization C) change in product awareness, comprehension, or attitude D) changes observed in media behavior E) impact it has on the company's market share

Answer 1

D) changes observed in media behavior

Step-by-step explanation:

The public relation effectiveness is the marketing principle, that is used t measure how effectively the public relation or paid campaign is moving their paid, earned share. There are various methods to measure this such as media content analysis, social media reach and engagement, and sales figures.