Question

Which customers should Christopher focus on in this example? (Fill in the blank question)

Christopher wants to know why some of his customers left. He recently did an RFM analysis. He should focus on customers with the ______ RFM score.

Answer 1

Lowest

Step-by-step explanation:

Correct on edmentum

Answer 2

lowest

Step-by-step explanation:

In simple words, an RFM review determines which consumers are most likely to react to a new bid. Each consumer receives a three-digit RFM score (ranging from 111 to 555) as a result of the RFM review. A 555 means that a consumer has bought a service or product the most recently, consistently, and for the most money. Thus, Christopher should focus on lowest RFM score.